No, not all lab-grown diamonds look alike. Lab-grown diamonds exhibit the same variations in color, clarity, and cut as their mined counterparts. We put the right conditions together in a lab, but nature takes it from there and grows us a diamond. Advanced technology allows us to create a wide range of lab-grown diamonds with diverse appearances, catering to individual preferences and styles. From classic white diamonds to fancy colors, each lab-grown gem possesses a distinct allure.

Unlike earth-mined diamonds, lab grown diamonds are created without negatively harming native communities, societies, or the planet. According to the 2014 Frost & Sullivan report, "lab grown diamonds are seven times less impactful to the environment than mined diamonds, use significantly less resources, and emit a fraction of the air pollution."

All lab created diamonds over 0.5ct are graded the same way earth-mined diamonds are, and come with a grading certificate from either the International Gemological Institute (IGI) or GIA.

Lab created diamonds are 100% pure, crystallized carbon, which makes them optically, chemically, and physically identical in every way to an earth-mined diamond.

Cubic zirconia (CZ) is made of synthetic zirconium dioxide in its crystalline form and is commonly used as a low-cost alternative to a mined diamond. It has absolutely no presence of carbon diamond bonds in its creation. It is simply a crystal cut in a way to mimic the look of a diamond. The lack of crystallized carbon is why CZ differs chemically, physically, and optically from earth-mined and Lab-Grown Diamonds.

Buying an engagement ring or diamond, regardless of origin, with the intent to sell it in the future, is not a good investment. Many traditional jewellers tell consumers that lab created diamonds have little to no resale value, but this could not be further from the truth.

Buying an engagement ring or diamond, regardless of origin, with the intent to sell it in the future, is not a good investment. Many traditional jewellers tell consumers that lab created diamonds have little to no resale value, but this could not be further from the truth.

Lab-created diamonds or cultured diamonds are grown in highly controlled laboratory conditions using ground breaking technological processes that emulate the Earth’s natural developing process where diamonds form in the mantle of the Earth. The resulting diamonds are physically and chemically identical to mined diamonds since lab-created diamonds are made of the same material; pure carbon, crystallised in isotropic 3D form.

Our lab-created diamonds are 100% conflict-free and superior quality than earth-mined diamonds.

Lab-grown diamonds earrings offer the same high quality, strength, durability and shine as natural diamond earrings but are a much more sustainable and price effective option. Made in a lab in India in just a matter of weeks, these diamonds aren't mined from the earth destroying natural resources, don't need to be internationally transported and, therefore, reduce our carbon footprint, and have no criminal or violent activity associated with them.

Looking into the diamond market, it is becoming a huge trend for all Millennials, now Gen Z, to purchase these sustainable gemstones.

These generations are collectively the biggest buyers of diamonds for engagement rings – and they are moving away from conventional diamonds, with almost 70% of Millennials considering buying a lab-grown alternative.

They not only offer a sustainable and ethical alternative to mined diamonds, they also come at a more affordable price point without compromising on quality. So, if you're looking for a stunning and eco-friendly choice, consider the brilliance of a lab-grown diamond.